Job role insights
Date posted
April 25, 2025
Closing date
May 20, 2025
Hiring location
USA
Job Type
Remote
Experience
4 - 6 Years
Description
Ready to be pushed beyond what you think you’re capable of?At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.
The Social Media team at Coinbase is seeking a creative, community-obsessed Social Media Community Manager to lead engagement and conversation across our key platforms. In this role, you'll be the voice of Coinbase to millions, fostering connection, trust, and excitement within our global crypto community. You’ll develop and execute strategies to grow, engage, and support our audience while championing the values of crypto, Web3, and financial freedom. This is a unique opportunity to build community at scale, drive meaningful dialogue, and help shape the future of the crypto narrative.Ideal candidates can balance the need to move fast while thinking strategically, lead community engagement efforts in dynamic environments, excel at managing multiple initiatives, and have a proven track record of building culturally-relevant communities that spark conversation, earn media attention, and deepen user engagement across social platforms. The right individual will bring a balanced combination of ambition, judgment, creativity, flexibility and critical thinking - all with the passion and enthusiasm for building the Coinbase social brand and advancing crypto’s goal of updating the financial system. What you’ll be doing: - Manage and grow Coinbase’s presence across X, Instagram, TikTok, LinkedIn and emerging platforms.
- Create and execute community engagement strategies that reflect Coinbase’s brand voice and values.
- Monitor conversations and trends in the crypto and Web3 space to identify engagement opportunities and shape content.
- Work closely with marketing, comms and other teams to coordinate social media efforts with broader campaigns and ensure consistency
- Develop and maintain a content calendar: create and publish posts, obtain approvals, schedule, and monitor performance of social media posts
- Track and report on engagement metrics, sentiment, and community health, delivering insights to leadership on a regular basis.
- 4+ years proven experience as a Social Media Community Manager or similar role, with a strong portfolio showcasing successful campaigns.
- Proficiency in social media management tools (e.g., Sprinkly, Brandw) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Comfortable writing short-form content for a crypto audience
- Powerful storyteller: written, verbal, and visual
- Demonstrated track record of creating social campaigns to steer new audience acquisition and deepen engagement
- Comfortable working in a fast-paced environment with rapidly evolving priorities
- Self-starter and ability to be ready to roll-up your sleeves and get things done
- Demonstrated ability to collaborate effectively across multiple team
- Experience working on crypto products and strong knowledge of crypto
- Experience writing for executives and spokespeople
Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).
Pay Range:
$113,815—$133,900 USD
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
