Klaviyo
Overview
Klaviyo (pronounced “clay-vee-oh”) is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications.
The company’s hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms.
From personalized newsletters to automated emails like abandoned carts, order follow-ups, and personalized thank you’s, Klaviyo makes it easy for stores to set up email marketing without the need for expensive systems and lots of people. It integrates natively with customer data sources and builds the technology to house data at scale, creates experiences across channels, and measures the results.